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Content Ideas for Ads and Brochures When Selling Your Home

Even in this hot real estate market, selling your home requires a bit of marketing effort. Ads and brochures are important and powerful tools. So, what do you put in you’re marketing materials?

Content

To the degree possible include key information in you’re ad or brochure. A classified ad will contain less than a poster, which will contain less than a brochure, which may contain less than an Internet listing, etc. The key, however, is to make sure each medium contains maximum information and minimum fluff.

In general, people want to know what type home is being offered (single family house, townhouse, condo, etc.), how many bedrooms and baths it has, its general location, and the price. Obviously, you also need to include contact information so potential buyers know how to reach you.

If you have the space, a good tactic is to describe the characteristics of the house that lead you to originally purchase it.

1. Was it the location?

2. A beautiful view?

3. Neighborhood charm?

4. A school district you were seeking out?

5. Lots of storage?

6. Garage spaces for 3 cars?

7. High ceilings?

8. The style of architecture?

9. Large entertainment areas?

10. A beautiful garden?

Don’t be shy. Mention the best features to set your home apart from others for sale.

A note of caution is called for here. When you mention your home’s best features, don’t overstate them. If your potential buyer’s first emotion on actually seeing your property is disappointment, there really isn’t much potential for a sale to that person. With that in mind, I wouldn’t refer to a house with a garden that backed to a small farm pond as “waterfront property,” nor would I call a small, city apartment with windows on an air shaft a “spacious city abode with sunny views.”

Photos

Include color photos of your home whenever possible. When selling real estate, a picture really can be worth a thousand words.

When taking your photos, take lots of them. Take them from typical angles and from unusual ones, too. Cameras often like odd angles. Photos that show three walls very often seem to reduce the size of the room visually. It is often better to show only two walls with the corner slightly, or very, off center. You may want to show the same room from more than one angle. One photo may include a wall of windows and another show a fireplace in the same room. Regardless of your approach, keep in mind the photographs will give a potential buyer the first impression of your home.

Obviously, marketing is one of the key factors in selling a home. If you are creative with yours, buyers will come.

Build A New House Or Buy An Existing One

I am living in living in the fourth house I have purchased during my 23 years of home ownership. To some that may seem like a lot of houses, to others it may seem like I’ve just started. The simple fact is we Americans move a lot… 11 or 12 times in a lifetime depending on whom you consult. Chances are you are going to purchase a house during quite a few of those moves and somewhere along the line you may have the opportunity to build a new home.

Should you?

Everyone has fantasized at some point about his or her dream house. You may want closets big enough to live in; a bathroom that doubles as a spa; a kitchen in which you could produce programs for the Food Network But, as in most fantasies, there is usually some epic journey required to achieve the goal. And building your dream house follows that plot line all too closely.

But isn’t it the dream that makes the quest worthwhile? Yes, if you can weather the storms and battles along the way. And the determination to keep moving forward is usually a function of a strong will and a big heart. But it helps to use your head before you set off on your personal version of “The Lord of the Rings.”

It is likely that you have options when you begin the process of buying a home. There may be existing homes in the area that are affordable and that meet your needs. But there are always things about any property or house that don’t exactly meet with your approval. The basement may not be finished or the yard may be too small or the interior décor may have to be entirely redone. It is virtually impossible to buy an existing home without making compromises.

Building new allows you to imagine, design and build the home that accommodates needs and amenities that are important to you… within a budget of course. And that is one thing that must be considered. A new home will be more expensive, on a cost per foot basis, than an existing one. That is due to the cost of land, the price of building materials and labor expense. You might also find that taxes are high as a new area is developed and the municipal authorities factor in the required infrastructure for a growing population and the need for services like education, law enforcement and recreation. You may find yourself subsidizing some of these costs as an area develops.

The ongoing costs associated with an existing house are more predictable. However, there will likely be more maintenance expense than for a new house and energy costs tend to be higher with older properties because newer homes are more energy efficient.

Commuting costs may be an issue. Developers must go further and further out to find enough land to accommodate a new subdivision. That may mean higher costs for commuting to work and to access other businesses and venues that may be closer to the nearest major population center. You should consider this from both a monetary perspective and to determine if you are comfortable with an additional investment of time.

If your new house is built in a subdivision there may be ongoing fees required. In addition, there may be covenants that are designed to protect property values that may apply serious restrictions on your ability to enhance your home and/or your property down the road.

A new home needs new landscaping. This may be included in the price of the home but there will likely be a limit to what is covered under the agreement. To landscape the property in a way that is truly satisfying may require an additional outlay.

Beware of construction delays! Building contractors are notorious for setting deadlines they miss and making promises they can’t keep. Make sure you do some thorough research about the builder and his track record before you commit. Weather is always unpredictable and may have an effect but that should be factored in from the start.

A new subdivision can be a hornet’s nest of building activity. If you move into your home early in the process be prepared for hammering, sawing, trucks, mud and general chaos for quite a while as the subdivision progresses. This is a lifestyle issue and is a temporary inconvenience. But some have found this level of activity disconcerting and disruptive especially when they are settling into their “dream home” and trying to savor the experience.

If you build new be prepared to stay for a while. With new construction all around you it would be difficult to compete with the rest of the properties available for others who want to build a house from the ground up. You would have to make it worth their while and that usually means a compromise in price.

All this being said (and trust me there is more that could be said) there is nothing quite as satisfying as showcasing the house to family and friends that you designed and built and that reflects your unique vision and personality. If you survive the journey, you will likely have turned your fantasy into reality.

Buy Easily High Value Property At Commercial Real Estate Loan

Acquiring a real estate through one’s own resources is not possible for every aspirant as it requires huge funds. In modern business world, however, buying real estate has become a regular feature since it is viewed as highly profitable investment. Commercial real estate loan has been tailored for the purpose of easy and smooth buying of desired commercial real estate either for business or investment. The borrowers can utilize commercial real estate loan in buying shops, hospitals, pubs, restaurants, guest houses, industrial units or any property that has commercial angel.

There are some requirements from the lenders that have to be fulfilled for availing commercial real estate loan. The borrower is supposed to place the title deed of the real east in consideration as collateral with the loan provider. Thus the loan is fully secured. The title deed will be returned to the borrower once the loan is paid back with interest. The borrowers are also required to put some down payment. Often the down payment is up to 20 percent of the real estate value. Rest of the amount is divided into equal monthly installments. So, higher the down payment, lower the installment amount will be.

A huge amount is at stake in real estate purchasing. Lenders can even fund £1000000 under commercial real estate loan for purchasing a commercial property. The lending amount depends on repayment capacity, financial standing and credit history of the loan seeker. Commercial real estate loan comes with an Annual Percentage Rate ranging from 6 to 20 percent. The borrowers have the option of availing the loan at either fixed or variable rate of interest. The fixed rate remains constant throughout the loan repayment duration and the borrower knows how much is to be paid towards the loan. Variable interest rate will be charged as per the current market rate of interest which may increase as well.

To repay the loan, borrowers have the choice of 10 to 30 years of repayment term to choose from. Remember that lower repayment term results in higher monthly installment amount. The loan amount and repayment term should be decided carefully keeping one’s repaying capacity in mind. Otherwise, the borrower may lose the commercial real estate to the lender who may go for its repossession.

While applying for commercial real estate loan, instead of regular lenders, opt for online lenders. No documentation and fee is demanded from the lenders when applying online. Another advantage is that you get number of loan offers in response to the application and can pick up suitable loan package having easier conditions. Before concluding the loan deal, consult a real estate attorney to avoid any pitfalls.

Commercial Real Estate Loan should be taken in such a way that it makes you financially stronger. Pay off the loan at due date so that you remain in the good books of the lenders.

Buying An All In One System

These days, more and more people are turning away from memberships to gyms and instead choosing to invest money in a home gym. You can put a home gym in a spare corner of your home, or even in the basement if you wish. Along with helping you save money by combining several different types of equipment into one machine, these types of equipment can easily fit in small spaces and type up a lot less weight than their individual counterparts.

When you are considering to buy an all in one piece of exercise equipment, you should first think about your goals. You should consider what you hope to achieve from exercising and just how well this piece of equipment will benefit you.

There are several types of all in one equipment for exercise on the market and almost all of them are advertised well on television, in magazines, and on the internet. The most popular types on the market are those types that are geared towards individuals who are interested in lifting weights.

Right now, the two most popular types of all in one exercise systems are the Bowflex and Total Gym brands. The Bowflex system uses resistant bows that bend instead of the traditional weights that simply lift. Bowflex is designed to fit a wide variety of budgets and needs, it’s widely adaptable and extremely popular as well.

To make things even better, you can store the basic Bowflex system in small and tight places, even under a bed if you choose. The larger and more expensive Blowflex system competes with the types of professional equipment that you can find in gyms, which allow you a quality workout on quality equipment.

The Total Gym system is great as well, as it is advertised by martial arts legend Chuck Norris and supermodel Christie Brinkley. It is less expensive than the Bowflex and uses gravity and resistance instead of traditional weights. By using this system, you have the ability to adapt the machine to a wide variety of exercises that will work many different areas of your body.

When you make that decision about buying an all in one exercise system, you must also decide on price, features, brand, and just who will use the machine. If your family plans to use it as well, then you’ll need to get a system that everyone will agree on. You obviously wouldn’t want a machine that is too complicated for others in your home.

Even though Bowflex and Total Gym are the 2 most popular types of all in one equipment, there are several others out there as will, from brands such as Weider and many others. Before you make your choice, you should look at several to see which one offers you more for your money.